19 Mar Size Matters in Social Media and Emails

A recent post by Digital Marketer includes an infographic showing the ideal length for online. Here´s a recap:

“Every length of content should be as long as it takes to convey the message and no longer.”

  • Twitter: Tweets shorter than 100 characters have a 17% higher engagement rate.
  • Facebook: Posts with 40 characters receive 86% more engagement than posts with a higher character count.
  • Email: Subject lines with 28-39 characters have an open rate of 12.2%.

> See the infographic here….

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