19 Mar Size Matters in Social Media and Emails
A recent post by Digital Marketer includes an infographic showing the ideal length for online. Here´s a recap:
“Every length of content should be as long as it takes to convey the message and no longer.”
- Twitter: Tweets shorter than 100 characters have a 17% higher engagement rate.
- Facebook: Posts with 40 characters receive 86% more engagement than posts with a higher character count.
- Email: Subject lines with 28-39 characters have an open rate of 12.2%.